Privacy Notice

This Privacy Notice explains how [REGISTERED COMPANY NAME] trading as Serella ("Serella", "we", "us") collects, uses and protects personal information when you visit our website or get in touch with us.

We are committed to handling your personal information responsibly and in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We may collect the following types of personal information:

• Contact details — such as your name, email address, phone number and postcode, when you complete our enquiry form or contact us directly.
• Enquiry details — information you share about the kind of support you are interested in, who the support is for, and any preferences you mention.
• Website usage information — basic technical data such as browser type, which may be collected automatically when you visit our website.

If you go on to become a Serella client, we will provide a separate Privacy Notice explaining how personal information is handled as part of the service itself.

We use personal information for the following purposes:

• To respond to your enquiry and answer your questions.
• To understand whether Serella is available in your area and whether our service is a good fit.
• To arrange and prepare for an introductory conversation.
• To keep a record of our communications, where appropriate.
• To meet our legal and regulatory obligations.

We rely on your consent and our legitimate interests in responding to enquiries and operating our business as the lawful bases for processing your personal information at this stage.

We do not sell your personal information. We only share it where necessary, for example:

• With trusted service providers who help us operate our website or business (such as hosting providers), under appropriate contractual safeguards.
• Where we are legally required to do so, or to protect the rights, safety or property of others.

If you become a Serella client, we may share relevant information with family members or others you have authorised us to communicate with — but only with your agreement.

We only keep personal information for as long as we need it for the purpose it was collected. Enquiry information is retained for a reasonable period after your initial contact, in case you wish to continue the conversation, and is then securely deleted unless a longer retention period is required by law.

Under UK data protection law, you have the right to:

• Be informed about how we use your personal information.
• Access the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to erase your personal information in certain circumstances.
• Object to or restrict how we process your information.
• Receive a copy of your personal information in a portable format.
• Withdraw your consent at any time, where we rely on it.

To exercise any of these rights, please contact us using the details below.

If you have any questions about this Privacy Notice or how we handle your personal information, please contact us:

• Email: [INSERT PRIVACY CONTACT EMAIL]
• Post: [INSERT POSTAL ADDRESS]

If you are not satisfied with how we have handled your personal information, you have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection authority:

• Website: www.ico.org.uk
• Phone: [INSERT ICO HELPLINE NUMBER]
• Post: Information Commissioner's Office, [INSERT ICO POSTAL ADDRESS]

We would always encourage you to contact us first so we have the opportunity to address your concerns directly.